Luxury Bath And Body Products Market Report, 2030 (2023)

Report Overview

The global luxury bath and body products market size was valued at USD 14.46 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 7.9% from 2022 to 2030. Increased self-care trends and rising demand for luxury products such as lotions, shower gels, andbody washare driving the market. Furthermore, the increasing number of product launches in the premium category of lotions and creams is projected to attract millennials and youngsters.

Luxury Bath And Body Products Market Report, 2030 (1)

The COVID-19 pandemic is likely to slow down the growth of the market in the near term as most of the brick-and-mortar stores were shut down for many weeks. Since many consumers could not have access to the store and the right products of their choice, DIY procedures and home remedies comprising all-natural household ingredients gained popularity, especially in countries such as India, where herbal and Ayurvedic products are already popular.

With a growing focus on luxury and essential body and bath products, an increasing number of companies have been offering a wide range of products in different markets. For instance, in July 2020, Amorepacific Group expanded the offerings of premium body care brand Sulwhasoo in India exclusively with Nykaa. Such product offerings also prompt consumers to buy luxury skincare products, which has been a prominent factor driving the market in the forecast period.

Luxury bath and body products have evolved and cover a broad product portfolio and different styles. Key players in the market are expanding their scope by using biotechnology expertise to develop performance-based showers and aromatherapy. For instance, Massey Medicinals offers the Candida Freedom handcrafted luxury product range, which includes biodegradable bath oils, soaps, and bath salts that are formulated with LactoSpore developed by Sabinsa.

The women segment is expected to maintain its lead over the forecast period. In December 2020, CeraVe experienced growth in its revenue, with products selling out on shelves across the U.S. after skincare influencers promoted the brand’s efficacy on TikTok and the brand’s media value was up by 128% y-o-y. Customers follow and trust influencers, with 62% of women admitting that they dedicatedly follow beauty and skincare influencers for product reviews and new product launches.

The high cost of products is expected to pose a significant challenge for the growth of this market. There are various cheaper alternatives available in the market, especially those offered by small and unorganized players in the beauty and personal care market. Some people are also turning toward the use of home remedies, such as baking soda, apple cider vinegar, lime juice, and shikakai (acacia) powder to attain long-term benefits and do away with the harmful chemicals that many bath and body care products contain.

Product Insights

Body lotions and creams held the largest revenue share of over 35.0% in 2021 and are expected to maintain their lead over the forecast period. An increasing number of millennials and Gen Z are willing to pay a premium price for body lotions and creams that contain complexion-improving niacinamide that benefits the skin, offer 24-hour nourishment and hydration, contain essential vitamins like A, C, and E, and restore smooth texture and firmness. These factors are also likely to drive the demand for luxury body lotions and creams.

The body oil segment is projected to register the second-fastest growth rate of 8.0% from 2022 to 2030. Aromatherapy is gaining popularity as a medical replacement to relieve symptoms such as pain, anxiety, and insomnia. The demand for luxury bath oils has seen a rapid surge in recent years owing to the growing prevalence of aromatherapy and the expanding number of spas and wellness centers across the globe.

Distribution Channel Insights

The offline distribution channel held the largest revenue share of over 70.0% in 2021. The increased focus on self-care has driven consumers’ interest in luxury bath products, which has led major offline retailers, including prominent supermarket chains such as Walmart and Costco Wholesale Corporation, that stock and sell a range of luxury products to witness a surge in the sale, which is driving the offline segment.

Luxury Bath And Body Products Market Report, 2030 (2)

The online distribution channel is projected to register the fastest CAGR of 10.0% from 2022 to 2030. Online channels have been gaining popularity over the past years owing to the growing prevalence of online shopping across the globe. Consumers across the world are increasingly turning toward online shopping due to the rising visibility from several premium brands like The Estée Lauder Companies Inc.; Diptyque; Chanel Limited; and Murad Skincare.

Regional Insights

North America held the largest revenue share of over 25.0% in 2021. Manufacturers of luxury skincare products such as Tata Harper and Onsen Secret are focusing on developing sustainable body lotions and butter made of organic ingredients to cater to the changing consumer preferences. Thus, the rising consumer awareness regarding health and hygiene and the increasing preference for premium sustainable products are likely to fuel the demand in North America over the forecast period.

Asia Pacific is expected to register the fastest CAGR of 8.7% from 2022 to 2030. An increasing number of consumers are seeking luxury products for bathing and personal use owing to the spa-style and aromatherapy indulgence that they offer. In addition, consumers are aspiring to maintain a healthy lifestyle, prevent diseases, and enhance their overall physical and mental well-being, thereby driving the market in the region.

Europe is expected to witness significant growth from 2022 to 2030. The growing trend of natural and organically manufactured products has fueled the consumer demand for luxury bath and body products. According to the survey by Nature, in March 2021, 24% of consumers in France considered buying products that are natural and manufactured with premium-quality ingredients. This scenario is expected to boost the demand for luxury bath and body products in the years ahead.

Key Companies & Market Share Insights

The market is characterized by the presence of some large established brands and a number of developing luxury skincare companies. Leading manufacturers hold a significant market share in major parts of Europe and North America. For instance, in March 2020, Omorovicza, a premium beauty brand, added another luxury scalp care serum to its line-up. The new Scalp Reviver is said to absorb excess oil at the roots, remove product build-up, stimulate hair growth, and shield the scalp from urban stresses.

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Similarly, in July 2019, cult skin-care brand Augustinus Bader debuted its luxury body cream. The product is meant to bring the benefits of the company’s proprietary “trigger factor” technology to the body, which aims to guide nutrients into the skin’s stem cells to prompt renewal. It also contains Brazilian Candeia Oil, meant to help the skin barrier. In another instance, in December 2019, Estée Lauder Companies Inc. acquired a global skincare company Dr. Jart+, which has a strong presence in South Korea. This acquisition was aimed at helping Estée Lauder expand its beauty care business in South Korea. Some prominent players in the global luxury bath and body products market include: -

  • The Estée Lauder Companies Inc.

  • Chanel Limited

  • Aromatherapy Associates

  • Kao Corporation

  • Diptyque

  • Chantecaille (UK) Ltd.

  • Susanne Kaufmann

  • Omorovicza

  • Augustinus Bader

  • Tata Harper

  • Bamford

  • This Works Products Limited

Luxury Bath And Body Products Market Report Scope

Report Attribute


Market size value in 2022

USD 15.49 billion

Revenue forecast in 2030

USD 28.65 billion

Growth Rate

CAGR of 7.9% from 2022 to 2030

Base year for estimation


Historical data

2017 - 2020

Forecast period

2022 - 2030

Quantitative units

Revenue in USD million and CAGR from 2022 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Germany; U.K.; France; China; Japan; India; Brazil; South Africa

Key companies profiled

The Estée Lauder Companies Inc.; Chanel Limited; Aromatherapy Associates; Kao Corporation; Diptyque; Chantecaille (UK) Ltd.; Susanne Kaufmann; Omorovicza; Augustinus Bader; Tata Harper; Bamford; This Works Products Limited

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs.Explore purchase options

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the global luxury bath and body products market report on the basis of product, distribution channel, and region:

  • Product Outlook (Revenue, USD Million, 2017 - 2030)

    • Body Oil

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    • Body Lotions & Creams

    • Body Washes

    • Others

  • Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

    • Online

    • Offline

  • Regional Outlook (Revenue, USD Million, 2017 - 2030)

    • North America

      • U.S.

    • Europe

      • Germany

      • U.K.

      • France

    • Asia Pacific

      • China

      • India

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      • Japan

    • Central & South America

      • Brazil

    • Middle East & Africa

      • South Africa

Frequently Asked Questions About This Report

How big is the luxury bath and body products market?

What is the luxury bath and body products market growth?

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Which segment accounted for the largest luxury bath and body products market share?

Who are the key players in the luxury bath and body products market?

What are the factors driving the luxury bath and body products market?

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How much is the bath and body industry worth? ›

How much a company is worth is typically represented by its market capitalization, or the current stock price multiplied by the number of shares outstanding. Bath & Body Works net worth as of May 26, 2023 is $8.44B.

How big is the body lotion market in the US? ›

The U.S. Market is Estimated at $24.5 Billion, While China is Forecast to Grow at 14.7% CAGR. The Body Lotions market in the U.S. is estimated at US$24.5 Billion in the year 2022.

How much does a top seller at Bath and Body Works make? ›

Bath & Body Works Salary FAQs

What is the salary trajectory of a BBW Top Seller? The salary trajectory of a BBW Top Seller ranges between locations and employers. The salary starts at $45,514 per year and goes up to $153,874 per year for the highest level of seniority.

How much does it cost to start a bath and body business? ›

Bath & Bodyworks Franchise Model
Initial Investment$250,000- $2 million
Estimated Outlets1600
2 more rows
Mar 28, 2023

What is the biggest market for beauty products? ›

North Asia represents 35% of the global beauty market (L'Oréal) North Asia is the largest market for beauty and personal care products. In 2021, North Asia made up over one-third of the market. China has risen to become the industry leader in this region.

Who are the biggest US beauty retailers? ›

Sephora, Ulta and Sally are the top three based on Cosmetify's assessment of social engagement. According to the Cosmetify Index, which ranks the world's biggest beauty brands based on their social engagement and following, Sephora, Ulta Beauty and Sally Beauty were the top three beauty retailers in 2022.

What is the largest cosmetic market in the world? ›

From the selected regions, the ranking by revenue in the beauty & personal care market is led by the United States with 87.1 billion U.S. dollars and is followed by China (55.3 billion U.S. dollars).

How much does Bath and Body Works CEO make? ›

Compensation by Company
CEO NameCEO PayMedian Employee Pay
Gina BoswellCEO Pay $9,964,565Median Employee Pay $10,669

How much discount do Bath and Body Works employees get? ›

Employer Summary. Part-time associates at Bath & Body Works receive a 30% discount, and full-time associates receive a 40% discount.

Do you get paid commission at Bath and Body Works? ›

This is a non commission job. They don't have commission.

Can you make money selling bath products? ›

Yes, selling your own bath bombs can be profitable! When selling bath bombs, you'll want to spend time on your pricing strategy to ensure that your retail price covers your costs and accounts for margin (or profit).

Can you open your own bath and Body Works? ›

In the U.S. and Canada, all of our stores are owned and operated by Bath & Body Works and therefore are not franchise operations. Throughout the rest of the world, we currently work with a small number of international partners to deliver our brand to customers.

Do you need FDA approval to sell bath bombs? ›

Yes. FDA regulates cosmetics under the Federal Food, Drug and Cosmetic Act (FD&C Act).

What is the future of the beauty industry? ›

The beauty industry has experienced pandemic-related changes in the past few years, but current market research projects that revenue in the beauty and personal care industry will top $101 billion by 2027. As the concept of beauty continues to evolve, the industry has been quick to react to the demands of consumers.

What race spends the most money on makeup? ›

Black women, in particular, spend an estimated $7.5 billion annually on beauty products, shelling out 80% more on cosmetics and twice as much on skin care as their non-Black counterparts. Yet, they've been grossly underserved by the cosmetics industry throughout history.

What beauty brand has the best marketing? ›

Highest Ranking Brands in the US on Social Media in February 2022
  • MAC.
  • Colourpop.
  • Fenty Beauty.
  • Anastasia Beverly Hills.
  • Charlotte Tilbury.
  • NYX Professional Makeup.
  • Morphe.
  • Benefit.
Mar 24, 2022

What are the 5 beauty companies? ›

The 5 most trusted health and beauty brands
  • Colgate – 3.9.
  • Dove – 3.9.
  • Maybelline – 3.7.
  • Gillette – 3.2.
  • Nivea – 2.6.
  • Shiseido – 2.6.
Nov 24, 2021

What is the largest online beauty retailer? › is the online shop with the highest eCommerce net sales that is selling products in the Beauty e-commerce market in the U.S., with a revenue of US$2,592 million in 2022 generated in the U.S., followed by with US$2,059 million.

Who are the top global beauty retailers? ›

Some of the biggest players in the global beauty industry - L'Oréal, LVMH Natura & Co, Unilever and Henkel - have teamed up to form a consortium to co-develop an assessment and scoring system for cosmetics.

What is the fastest growing segment of the cosmetics industry? ›

Specialty stores held the highest share of the market, whereas online is expected to be the fastest-growing segment in the forecasted period. Moreover, specialty retail stores such as Sephora and Ulta are becoming more popular with consumers of luxury beauty and cosmetics products.

What is the #1 beauty brand? ›

Rare Beauty

Which country is no 1 in beauty products? ›

Japan, the United States, and France (in that order) are the top three countries that produce the highest quality beauty products. Consumers are willing to pay more for high-quality skin care and makeup, so these countries offer some of the best options on the market.

What is the market share of Bath and Body Works? ›

The bath, body and beauty market is worth $71 billion, according to Bath & Body Works estimates, and the company only has a 3 percent share.

What is bath and body net profit? ›

Bath & Body Works net income for the twelve months ending April 30, 2023 was $726M, a 40.09% decline year-over-year. Bath & Body Works annual net income for 2023 was $0.8B, a 39.98% decline from 2022. Bath & Body Works annual net income for 2022 was $1.333B, a 57.94% increase from 2021.

Who owns Bath and Body Works now? ›

How much is the body care industry worth? ›

Beauty & Personal Care - United States

Revenue in the Beauty & Personal Care market amounts to US$91.41bn in 2023. The market is expected to grow annually by 2.60% (CAGR 2023-2027).

Who is Bath and Body Works biggest competitor? ›

Bath & Body Works main competitors are Abercrombie & Fitch Co, Gap Inc., and Victoria's Secret. Competitor Summary. See how Bath & Body Works compares to its main competitors: Macy's has the most employees (130,000).

What is Bath and Body Works competitive advantage? ›

I believe the core competitive advantage of Bath & Body Works is its vertically integrated supply chain. The company has full control over its products and its products' distribution. It sells its products through company owned stores, franchises, and digital channels.

Is Bath and Body Works still popular? ›

As of 2022, Bath & Body Work generated net sales amounting to 7.56 billion U.S. dollars and owned over 1,800 stores in North America. In the last ten years, the retailer's sales per average store experienced a notable increase, reaching an amount of about 3.1 million U.S. dollars in 2022.

What is the future outlook for Bath and Body Works? ›

Stock Price Forecast

The 17 analysts offering 12-month price forecasts for Bath & Body Works Inc have a median target of 48.00, with a high estimate of 61.00 and a low estimate of 37.00. The median estimate represents a +30.13% increase from the last price of 36.89.

How is Bath and Body Works doing financially? ›

The company reported earnings from continuing operations per diluted share of $3.40 for the year, compared to $3.94 in 2021. Full-year operating income was $1.376 billion compared to $2.009 billion last year, and net income from continuing operations was $794 million compared to $1.075 billion last year.

What is Bath and Body Works revenue for 2023? ›

Bath & Body Works revenue for the twelve months ending April 30, 2023 was $7.506B, a 4.53% decline year-over-year. Bath & Body Works annual revenue for 2023 was $7.56B, a 4.09% decline from 2022. Bath & Body Works annual revenue for 2022 was $7.882B, a 22.51% increase from 2021.

Do Victoria's Secret employees get a discount at Bath and Body Works? ›

Yup! You get 30% off of non-sale items that also works at the sister stores like Bath and Body Works.

Does Victoria's Secret own Bath & Body Works? ›

L Brands operated as a global specialty retail holding company that specialized in women's apparel and beauty products. L Brand's subsidiaries included brands like Victoria's Secret, PINK, and Bath & Body Works.

Why does Bath and Body Works discontinue everything? ›

Bath & Body Works frequently discontinues products to make room for new lines. However, many discontinued products can still be purchased on the retailer's website. Retired products are even included in online sales and promotions.

How big is the skincare market in 2030? ›

The Global Skin Care Products Market is valued at USD 134.03 Billion in the year 2022 and is forecasted to reach a value of USD 182.02 Billion by the year 2030. The Global Market is anticipated to grow exhibiting a Compound Annual Growth Rate (CAGR) of 3.90% over the forecast period.

What beauty products are most in demand? ›

Face creams and moisturizers held the largest revenue share of over 40.0% in 2021 and are expected to maintain their lead over the forecast period. Face creams and moisturizers are among the most used items as these are frequently applied.


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